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Meet Cliff Perotti

Cliff Perotti, Host/Producer/Founder of The Property Beat, is a 37 year veteran of the real estate industry. Throughout his career and extensive experience, he has sold over $1 billion in real estate and has received the following certifications:

  • CRS - Certified Residential Specialist

  • CIAS - Certified Investment Agent Specialist

  • CDPE - Certified Distressed Property Expert

  • CIPS - Certified International Property Specialist

  • SRES - Seniors Real Estate Specialist

  • CLHMS - Certified Luxury Home Marketing Specialist

  • GRI - Graduate of the Realtors Institute

Cliff launched The Property Beat in order to bring quality real estate information and education to our listeners. 

Cliff Perotti and his team provide the real estate services in the Chicago area and Cliff if available for one-on-one counseling/coaching for real estate investors. 

Cliff's Book

The Real Estate Entrepreneur is endorsed as a Product Partner by the Council of Real Estate Brokerage Managers, and covers everything you need to know to launch your own successful real estate company. Drawing upon his two decades of real estate experience, Cliff Perotti covers everything from creating a vision for your company and building your brand to recruiting and training sales associates, and developing a strategic plan for the future.

Perotti gives you informed, step-by-step discussions of:

  • The reasons new brokerages fail-and how to avoid making the same mistakes

  • Innovative ways to recruit and retain the best agents

  • Proven methods for identifying your marketing niche and increasing your market share

  • Techniques for structuring compensation plans that motivate without draining profits

  • Tips for increasing visibility and revenue through websites, transaction management software, virtual assistants, and blog marketing


Featuring insightful self-assessments, checklists, and exercises throughout, The Real Estate Entrepreneur is your hands-on guide to becoming a well-organized, established brokerage owner.

Flight Instructor

Real Estate Classes with Cliff

As a former Master Instructor with the Real Estate Brokerage Manager's Council, Cliff has over 25 years of teaching real estate classes of all types, from basic home buying classes, to advanced brokerage courses. He brings this passion for educating people to The Property Beat Workshop courses, seminars and retreats. If you're interested in exploring Cliff's courses, click the button below


Real Estate Coaching


Cliff Perotti is available for coaching or consulting services with real estate investors and brokers.  Coaching programs for investors include:

  • Developing the Appropriate Investment Plan

  • Property Evaluation & Assessment

  • Developing a Value Add Plan for a Property

  • Analyzing Property Cashlows

  • Landlord & Property Management Coaching

  • And More!

Coaching students will save THOUSANDS of dollars by avoiding first-time mistakes by working with Cliff. 


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